Writing

14th July 2024

Indra Nooyi interview

I interviewed Indra Nooyi, the former Pepsico CEO and a pioneering business leader. The challenge was to tell her story in an accessible and compelling way – and to find different, deeper angles to the usual article about a well-known public figure

ManagementToday • 3rd October 2025

Are crypto investments a step too far for mainstream CFOs?

I took an objective look at cryptocurrency – specifically, could it become an asset class for businesses, or are there too many reputational and regulatory issues to overcome? This was a complex topic that needed to be accessible to a non-financial audience, but also credible for experts

ManagementToday • 15th September 2025

What’s so wrong with ‘rank and yank’ performance management?

'Rank and yank' management practices are loathed by experts and managers, not to mention the employees who fall foul of them. Yet still leaders are seduced by their simplicity. Are they really so ineffective? I dug deeper, for Management Today

Arthur D. Little • 26th March 2026

The changing face of the Chief Transformation Officer

For global consultancy Arthur D Little, I considered the shifting role of the Chief Transformation Officer as change becomes constant and fatigue sets in across multinationals. Speaking to experts both inside and external to ADL, I crunched data and dug into the trends changing the nature and importance of the CTrO role

Campaign Asia • 14th August 2025

Inside job: How Carro's in-house marketing keeps its foot on the gas | Analysis | Campaign Asia

I wrote a series of profiles of high-performing in-house marketing teams across Asia, on behalf of Campaign Asia

6th March 2025

Have we forgotten outsourced workers?

In March 2025, I completed a lengthy feature for Work. magazine, looking at the ethics of outsourcing – and specifically, whether client organisations are guilty of ignoring the employment conditions of the cleaners and security guards who keep their offices running

ManagementToday • 17th December 2025

Every business needs to build a moat in 2026. But what exactly does that mean?

I looked at the concept of a 'moat' (the business kind), exploring how a term popularised by Warren Buffett has come to stand for a competitive defensible advantage – and how companies might go about constructing one – in an article that blended expert commentary with an explanatory tone

14th July 2024

Where next for expats?

Has Covid fundamentally changed, or even destroyed, the concept of the expat? For this 2,500-word feature I spoke to experts and expats, and delved into the numbers, balancing a fast pace with the need to get deep into a complex topic

Raconteur • 9th July 2025

Are your employees ready to become ‘agent bosses’? – Raconteur

I delved into agentic AI, a technology that threatens to reshape the natural order of the workplace – if the hype is true

14th July 2024

Cameo: The business of fame

Many articles I've written over the years for Management Today have involved taking a sideways look at an economic or business trend, but making it substantial enough for time-poor readers – such as this piece about celebrities making cash with videos

2nd June 2014

The neuroscience of bias

For this article in People Management, I demystified the concept of unconscious bias for a general business audience – balancing the need to be accessible and attention-grabbing with a focus on neuroscientific accuracy

Raconteur • 25th June 2025

CEO-employee pay ratios matter – but not as much as you might think - Raconteur

I covered new research about CEO pay ratios, interviewing experts and placing it in the context of an ongoing, and contentious, debate on inequality in the workplace

Campaign Asia • 21st August 2025

Inside job: Why MYOB is building an agency of its own to keep creativity close | Analysis | Campaign Asia

I profiled the in-house marketing function of MYOB, Australia's first unicorn, as part of a series of Campaign Asia articles

Some examples of my writing

Indra Nooyi interview

Are crypto investments a step too far for mainstream CFOs?

What’s so wrong with ‘rank and yank’ performance management?

The changing face of the Chief Transformation Officer

Inside job: How Carro's in-house marketing keeps its foot on the gas | Analysis | Campaign Asia

Have we forgotten outsourced workers?

Every business needs to build a moat in 2026. But what exactly does that mean?

Where next for expats?

Are your employees ready to become ‘agent bosses’? – Raconteur

Cameo: The business of fame

The neuroscience of bias

CEO-employee pay ratios matter – but not as much as you might think - Raconteur

Inside job: Why MYOB is building an agency of its own to keep creativity close | Analysis | Campaign Asia

Robert Jeffery